Our Team
Universal Compatibility
A Shared Goal: Driving Growth Together with Our Clients.
We render service to each client with authenticity, and Anova is recognized for our team of professionals who are passionate and relentless. Every individual on our team is committed to researching the market, contributing their expertise, and assisting our clients in their growth. If there’s an opportunity to enhance our support to help clients achieve their objectives, we will not hesitate to improve ourselves.
Strategic Leaders
Kang Zheng
CEO & Founder of ANOVA
We have 21 years of experience in the LED lighting industry and are now leading Anova through rapid growth.
Before founding Anova in 2003, Kang spent a decade as a Sales Manager in LED production, gaining deep market insights.
Kang oversees company management and R&D, with a strong passion for LED lighting innovations. He advocates for change and professional collaboration.
To provide sustainable, one-stop supply chain services for professional lighting distributors worldwide.
Arno Fu
Head of Manufacturing Department
As the head of LED production at Anova, Arno excels in lean manufacturing both within the factory and supply chain. With 15 years of experience, he aims to reduce production costs while improving product quality.
Arno has built a trained, motivated, and integrated production team that enhances managerial practices. The Anova factory in China meets verification standards of listed companies and popular brands through various certifications.
We detect imperfections that are not apparent to the naked eye, prompting us to go the extra mile to ensure that such issues are not repeated.
Sales Elite Team, Service Supreme
Ellen Zhong
Sales Group Leader
Anova’s sales leadership is rooted in respect and excellence. We prioritize customer satisfaction with top-tier LED products, ensuring creative solutions and high-quality service through effective teamwork and organization.
David Huang
Sales Representative
Anova’s sales leaders prioritize respect and excellence, delivering exceptional LED products for customer satisfaction. With organized processes and teamwork, they ensure innovative solutions and high-quality workmanship for lighting needs.
Lisa Li
Sales Representative
Anova’s key account team thrives on collective success, tailoring top-tier LED solutions to meet complex client needs and achieve mutual business goals.
Kristy Gao
Sales Representative
Anova’s key account team is dedicated to excellence in every interaction, offering tailored care and solutions for major clients. With a deep understanding of each client’s business, we aim to surpass expectations with our LED lighting solutions.
Want To Be the Next Winning Brand?
ANOVA’s one-stop service will give you an absolute competitive advantage.
